Case Study — Social Media & Facebook Ads

Al Raneen Primary Care Centre — Case Study

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Al Raneen Primary Care Centre website preview

ClientAl Raneen Primary Care Centre

LocationAl Ain, UAE

PlatformsFacebook, Instagram, LinkedIn

Partnership2 years

Project Summary

The whole project in four points: who the client is, what was wrong, what we delivered and what changed.

Client Overview

Al Raneen Primary Care Centre operates out of Al Ain, UAE. The centre holds a clear ambition: to stand among the best medical centres in the UAE. They turn that ambition into real care for people in Al Ain and nearby areas. This care is built on quality and trust. Their range of specialty treatments reflects this. Physiotherapy, dental care, and general medicine all sit under one roof, each one covering a different medical need that local residents actually face.

The centre's role doesn't stop at treatment. Al Raneen also stands behind its patients through medical insurance services, and they back this up with a commitment to making those services effective. They also offer health care packages that you can rely on. This gives clients a steady option for care over time.

The Challenge

How Did Al Murooj Solutions Approach the Project?

Our plan for Al Raneen came in two parts, designed to work together rather than stand apart. The first part centered on consistency: publishing social media content on a regular schedule, with every post built around the services Al Raneen actually provides. Paid reach made up the second part of the plan. Facebook ads carried that visibility further and brought in leads worth following up on.

What Did Al Murooj Solutions Deliver?

Regular Social Media Content

At Al Murooj, we built a steady flow of content for Al Raneen. We never let the momentum drop. Every post pointed back to one of three services, physiotherapy, dental care, or general medicine, so followers always knew what the centre offers and why it matters
Facebook Ads for Awareness and Lead Generation

On top of organic content, we ran Facebook ads on a regular basis. These campaigns had two jobs: build brand awareness across a wider audience, and generate quality leads that could turn into real patients.

Results at a Glance

Social media optimization combined with Facebook ads led to an increased reach and awareness of the Al Raneen brand.

As a result of that increased visibility, sales rates also relatively improved.

Al Raneen Primary Care Centre has worked with Al Murooj Solutions for the past 2 years.

Throughout that partnership, the centre has remained highly satisfied with the results.

Closing Insights

Al Raneen Primary Care Centre's growth shows what steady, service-focused social media work can achieve for a healthcare brand. By pairing regular content with targeted Facebook ads, Al Murooj Solutions helped the centre build real awareness across Al Ain and turn that awareness into stronger sales. Two years into the partnership, the results have held, and Al Raneen continues to work with Al Murooj Solutions with confidence in what the approach delivers.